The world in which we live tires easily and feared novelty. Smart marketers are looking for new ways to put a twist on old marketing techniques and standby advertising. Marketing through television and radio was carried to death and has more annoyance than any relationship with the public.
For marketers looking for new ways to expand their reach wherever they are, the future is here. Marketing and smart advertisers create a personal touch in your advertising campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the amazing use of mobile devices has taken advantage of this trend.
There are more than 1.5 billion mobile phone users worldwide according to the International Telecommunication Union with the highest percentage growth in emerging economies like China, Russia and India. The United States has about 200 million mobile subscribers. Smart marketers are used to reach out to their prospects as they go along. Mobile devices are practically a permanent fixture for people under the age of 34.
Mobile advertising is delivered in several formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Apart from that, text messaging (SMS) is the most widely used format.
According to the joint report on mobile advertising (MAR) published by Limbo and GfK Technology, the use of text messages is about 74% in India, 48% in the UK and 22% in the US .. Projections predict in the near future how mobile Internet advertising will outperform advertising (FierceWireless) text messages.
In June 2008, Nokia launched the Nokia Advertising Alliance, whose aim is to make mobile advertising easier for advertisers. This particular program includes services such as the provision of marketing strategies, geographical selection and related technologies to improve customer recruitment. Now, advertisers can work with Nokia to expand mobile ad coverage for emerging mobile technologies for more powerful ad promotions.