Real Estate Marketing Ideas
In the 2014 survey, membership in the real estate industry rose to 1,100,000 members, which shows how viable is the real estate business and, at the same time, how competitive it is among realtors, such that for you to have a cutting edge, as a realtor, you’ll need expert online and offline marketing skills to set yourself apart from the pack. Due to the easy access of online marketing in the Internet, many home buyers are already doing the legwork of house hunting before consulting a real estate agent, which just tells that real estate agents need to have an active online presence, they have to engage and network online in order for them to get hold of these prospective buyers. The following are useful ideas for you, as realtor, to make effective real estate marketing.
Aside from your website, have a social media account on all big networks, Facebook, Twitter, Pinterest, Google+, and even Instagram which would be a good, social media venue for your house photos. Aside from your website, have a social media account and take the opportunity to interact with the users so you can promote and market your properties and, at the same time, share photos of these house properties.
Adding social sharing buttons in your accounts helps in providing the prospective home buyers access of the house photos to their friends and family, which will help in spreading and promoting what you’re selling online.
To be also competitively active, keep a watchful eye on your competitors, by keeping track of their websites, how active are they on social media, and take note of what to avoid on their mistakes, but replicate their successes.
See to it that you are easily reached and make yourself available by putting your contact information on every page of your website or producing an impressive business card which you can hand over to potential clients offline.
Remember that in selling a house, you are also promoting the neighborhood and the entire town, as well, so provide a showcase of the these areas surrounding the house for sale with high-quality, beautiful photos, showing the town landmarks and familiar sites.
A great way to capture leads is to produce e-books, like having titles, “X number of things new home owners should consider before buying” or “X most valuable features of a new home.” To effectively promote your e-book, you may offer your readers free e-books in exchange for their email address, which is one way to capture leads.
Another important tool to sell well your home properties is having great photographs of the homes, so hire a professional photographer who has the experience of photographing homes and architecture.
Creating a virtual tour of the house helps to provide a comprehensive and accurate preview of the property, which , potential buyers will certainly appreciate the idea of seeing this before the actual property inspection.
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