The need for innovation in fashion

My first big purchase right after I moved into a nice apartment in Brookline and starting my first job after the full time bachelor’s degree was a set of antique furniture in the room. The lines of the 1930s, carved flowers, decorative inserts in walnut, cedar-lined drains and Bakelite prints allowed me to overlook the biggest drawback of the set – dresser / closet had little room for hanging clothes .

That was in 2006, the highest realm of fast fashion, and my closet was full of Zara clothing, H & M, Nordstrom Rack, Filene basement and TJ Maxx. The multi-fiber deal expired the previous year, clothing line sales gained speed and compounded more with the B & M, and the number of stores increased still flood with a dizzying array of cheap and fashionable clothing. It looked like the fashion of the golden age: even with a modest entry-level salary, I had even more than once the dress of the station at night, and the plethora of my perfectly coordinated suits could launch a style blog of life. The 1930s, with the costumes produced enough to move a foot of space to hang the hand, seemed very distant.

However, as expected, in retrospect, the bubble burst. I’m not entirely sure of being exposed to the spirit of social and innovative Cambridge consciousness, the 2008 crisis and the ensuing economic recession, or a greater awareness of the world is beyond my addiction to all the news / blog applications iPhone Y. The infinite selection of soft printed shirts, shirts, slim red jeans, dress closets and a collection of shoes to fit the whole pass fantasies begin to feel badly ventilated – more and more with each article working models and environmental impact ejection .

The way the clothes are made largely has not changed much since the introduction of the sewing machine. Apparel manufacturing continues to be an intensive process in low-tech labor. The rate of decline of 90 favored the passage of the production of the most demanding countries of labor industrialized clothing with abundant labor at low cost and in general, less safety and government control rules. Moreover, it also brought the production of clothing manufacturers geographically closer to raw materials such as Uzbekistan cotton and Chinese leather. The transformation of production from developed to developed countries continued to reduce the cost of clothing and discourage technological innovation in production.

The fashion innovations of the 2000s are mainly used as a technology to optimize business operations. After Zara advances in response to customers and implementation of new concepts in stores in just 3 weeks, fashion companies have focused on rapid return, increasing variety and reducing production costs. The growth of fast fashion retailers, combined with even low import barriers, has allowed these companies to take advantage of the fastest and lowest price garment manufacturers in China, Bangladesh, Vietnam and Tunisia.