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The Benefits of Integrating Your Cloud Business Apps For every business looking to grow, it’s important to understand the needs of the customer and tailor its products/services to these needs. If you’re running an ecommerce business, chances are you use various software applications to handle the different segments of the business. For example, you might be using Shopify as your shopping cart software, QuickBooks for accounting tasks, and Salesforce CRM for lead and prospect management. Perhaps you use NetSuite also, for its powerful back-office features. It can be difficult, however, to keep track of things like customer orders, shipping, inventory, etc., if these systems aren’t connected. The ideal solution is to have them all connected to avoid having duplicate data, which leads to inefficiencies and all kinds of errors. By using an iPaaS integration platform, you can link all your cloud-based business apps and achieve greater efficiency. Below are 3 reasons why you’d want to integrate your business’ software systems: Improve on customer satisfaction
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Integrating your apps means your sales, order management and accounting are centralized, providing employees with a single platform to view customer data. When all of your departments or employees have access to the same customer information, it becomes easier to respond to customer inquiries. Your sales team will be able to spot opportunities for up-selling and cross-selling, and they can keep track of pending orders, invoices and service issues.Thanks to real-time visibility of customer information, your staff is able to offer a more consistent service experience.
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Streamline your business processes When you use separate, unconnected systems, your business will have to deal with a huge load of administrative work, which comes at a cost. So many hours will be spent copying customer data from one platform to another, matching orders with payments, checking inventory for items that have been ordered, etc. Handling these processes manually means errors are bound to creep in, leading to inefficiencies and poor customer service. A lot of the time that should be spent improving the customer experience and growing the business is wasted updating information and fixing errors. When your systems are integrated, all the processes are streamlined and the data is more accurate. That’s great news for your customers as they’re able to follow their order status, plus they’ll receive information about any changes promptly. Many time-consuming tasks are taken care of by the integrated systems, and this frees up employees to focus on more the important duties. Faster growth With integrated systems, it becomes easier to expand to more locations and add more sales channels since all your data and processes have been unified. And since your business is able to offer great customer service, it’s possible to scale operations without compromising on customer experience.