Crisse – The six elements of internal and external marketing that are crucial for planning
Marketing and advertising is confusing to confuse a global strategy with one tactic. When business owners start thinking about “marketing” your business instead of just advertising that are then seeing the bigger picture.
Marketing is a complex science, but focusing on six simple but essential elements of marketing that any business can develop. Through international advanced marketing research techniques, I have developed a unique and simple total marketing system that can be adopted by any company.
I called Crissé – an acronym for the six internal and external elements that influence the success of your business. In its strategic planning, make sure that you have tactics to market your business to each of these elements and start seeing your company’s marketing in a very different way.
Customers – what they really want and need? Ask them. Conduct customer value survey. Ask questions related to what is important to your client or potential customer of your NO industry sector on your specific business. For example, if you are selling chocolate, ask questions like “What is important to you about the quality of chocolate? “NO” What do you think about the quality of our chocolate? “
To be used to do this effectively, a third-party ask questions so that the answers are honest and can be treated confidentially. You will not win if your customers do not tell you they value that they want you to really think.
References – Market to people who can relate business to you. In general, a recommendation from a satisfied customer will come in the form of word-of-mouth or testimony. Ask your clients to provide a brief written statement (can write and ask them to sign) or actively ask for the names and contact details of the people they would like to refer to. Creating a video testimonial is also a great option because you can email it to potential customers and post on YouTube, Vimeo and other social networks.
Influencers – a very underutilized marketing element. An influencer should be someone or a company that is widely respected and willing to positively influence attitudes about their products and services. One influence could be the President of a Council, a member of the local elected government, a respected Rotarian, a local philanthropist or a local trust.
Suppliers – few companies actively market its suppliers, however, are the people and companies that generally know well. Be prepared to include them in your marketing plans.